You studied the market. You hired a great web designer. You have a snazzy looking website. So where are all the visitors? Why are they not calling? What happens next? Where do you go for help?
Building a website is just half the battle. Driving traffic to your website and keeping it there; is the part that baffles many company owners.
So what are the best ways to attract those coveted visitors to your site and keep them coming back? Here are seven powerful tactics for increasing your website traffic.
1Gorilla Market Your Website: Go back to the basics of marketing 101. Display your brand identity & web address on any company communication; i.e. business cards, letterhead, email signature, sales material, everywhere. Network like crazy!
2Utilize Search Engine Optimization (SEO): Build in keywords that are popular and relevant to your target market. Don’t stop at the homepage; use keywords in every page of your site. Add links to related sites in your text to increase your rating in search engines.
3Add Social Networking Links To Your Site: Links to sites like Facebook and Twitter allow readers to spread information from your site that they find interesting. Members of their social networks can in turn follow the link to your site to read more.
4Build A Blog Related To Your Company: Blogs are great ways to build a following of readers who can dive deeper into material about your company’s industry; deeper than they would be able to on your website. Blogging is an interactive platform which enables users to get personal insight about your services.
5Take Advantage Of Affiliate Marketing: Pay to have a link to your company’s website built into the text content of another company’s website or blog to drive their readers to yours. Purchase a magazine editorial or send press releases to newspapers any time an event happens at your company.
6Make Sure Your Site Is Top Quality: When you hit the drawing boards, remember why you created the site in the first place. Content should be targeted and useful. The site should be easy to navigate. Once the traffic arrives; make sure you deliver them the information and services they’re looking for.
7Track Real-Time Statistics: Last but not least.. employ us and get the real questions answered! How did they find you? What keywords did they use? Where did they come from? What pages did they visit? How long did they stay? etc… without this data at your fingertips, you are simply playing the guessing game!
Before success comes into any person’s life, they’re sure to be met with much temporary defeat and perhaps some failures. When defeat overtakes a person, the easiest and the most logical thing to do is to quit. That’s exactly what the majority of people do. We refuse to be the majority! We strive for the utmost excellence using strategic repetition in all of our daily activities.
Like what you see? Whether you select an all inclusive service package or need something a little more tailored to your needs. We would love to hear from you! Feel free to browse our website or CLICK HERE to contact us.